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Stay up to date on all the news in the world of fitness
Discover the latest trends, practical tips and insights on the world of fitness.
Our blog is your source of inspiration to improve the management of your fitness center, increase customer engagement and stay up to date on technological innovations in the sector.
UPTIVO Unveils NATE AI at FIBO 2025: A Game-Changer in AI-Driven Fitness and Health Monitoring
MILAN, Italy – March 28, 2025 – UPTIVO, a leading innovator in fitness technology, is set to revolutionize the industry with the launch of NATE AI at FIBO 2025, the world's…
Study on Fitness Apps: How to Choose the Right Service for Your Center
The objective of this research was to analyze the behavior of fitness app users through various studies, evaluating the importance and value that they attribute to the perceived quality of…
Fitness Challenge and Mission Test: Strategies for a Successful Fitness Center
In the increasingly competitive fitness landscape, gyms must find innovative ways to attract new customers and retain existing ones. An effective strategy consists of creating special test events aimed at…
The Power of Video On Demand in Fitness: How to Retain Customers and Acquire New Customers
In the increasingly competitive world of gyms, fitness centers and personal training studios, finding innovative ways to engage customers and attract new ones is essential. An effective strategy that is…
Complete Management of the Fitness Boutique: From Planning to Communication.
Running a boutique fitness studio or personal training studio presents a number of unique challenges compared to traditional fitness centers. These centers, often smaller in size and with a more…
Small Groups, Big Goals: The Future of Personalized Fitness
Personal training in small groups represents a practical and effective methodology to maximize the involvement and motivation of users during training. Thanks to the integration of real-time monitoring and gamification,…
Revolution in the Fitness Sector: The Impulse of Gamification and Biometric Data
The world of fitness is constantly evolving, with new technologies and methodologies that redefine the way in which we train and manage our health. Among these innovations, gamification and the…
