How we handle your personal information

When you create a user account for Uptivo services, we ask for some personal information (for example your name, e-mail address, gender and age). We need this information in order to provide you with a personalized experience with our services. For example, we use your age info to give you a more accurate calculation of burnt calories. We trust all the information you give us to be accurate.

We may collect some information about you when you buy products from our online store, use Uptivo’s services, or contact our Customer Care. If you only subscribe to Uptivo’s newsletter, the only information we ask for is your e-mail address. We only process your personal information for the purposes listed in this Privacy Notice and for the service-specific purposes on which you can find more information by clicking on the links provided. You can also contact our Customer Care for more information on the handing of personal information with regard to each service.

When you use Uptivo products or services, Uptivo collects information about you and may combine that information to any other personal information Uptivo has collected about you for the same purpose. If we have collected information about you for other purposes, we do not combine these.

Security

There are always risks associated with providing personal data, whether in person, by phone or via the internet or other technologies, and no system or technology is completely safe or “tamper”/”hacker” proof. Uptivo takes appropriate precautions to prevent unauthorized access to and improper use of your personal data. For example, Uptivo uses encryption and firewall technology when collecting personal data. If Uptivo sites support online transactions, it will use industry standard security measures to protect the confidentiality and security of these transactions.

How we handle sensitive personal information

The majority of Uptivo’s services are based on data collected on our products. Some of the collected data (such as heart rate data) is such by nature that we must ask for your permission to collect or process it. Acceptance of this Privacy Policy includes agreement to the collection of your heart rate data for the scope of the use of the Uptivo product.

Handling of personal information and its transfer outside the EU

Uptivo’s services and products may be delivered using resources and servers located in various countries (such as Italy and Holland). Therefore, your information may be processed outside the country that the service you are using is based in, including countries outside the European Economic Area (EEA) where the standard of protection of privacy does not meet the requirements set by the European Commission (such as the U.S.). When you register for a service (for example Uptivo Flow) which requires information transfer to another country for processing, we request your permission for the transfer. When transferring information, we comply with all applicable laws to guarantee sufficient protection of your privacy. In general, when transferring your personal data from one country to another we apply the terms of the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield agreements or those of agreements based on European Commission’s standard contractual clauses.

In line with the principles mentioned above, your information may be transferred or access to it may be permitted to Uptivo’s fitness clubs that you accepted to join. Uptivo clubs are not authorized to use the personal information for any other purpose and their services are always covered by a confidentiality clause.

Uptivo never discloses any of your personal information without a separate permission from you, unless it is necessary for handling your order, carrying out your request, or managing our interactive customer programs. Information may, however, be disclosed if necessary because of law, a court order, or a regulation or request issued by authorities.

For statistical purposes, Uptivo may deliver collected anonymized statistical data on its customers, sales, traffic types, exercise information, and similar web site information to reputable third parties. These statistics do not contain identifiable personal information.

Your rights

You always have the right to access your personal information. In some of the services, direct access is possible, and when necessary, our Customer Care can assist you and deliver a copy of the personal information we have of you. You have the right to know what information pertaining to you has been collected, what this information is used for, and the parties, if any, that it has been disclosed to. To verify your information in order to carry out your request, we may have to ask for additional information.

Uptivo is allowed to handle your personal information when the handling is based on a legitimate interest. We use this legal basis in some cases for our research and development activities as we constantly want to develop and improve our services. You have the right to object to the handling of your personal information for these purposes.

You always have the right to prohibit direct marketing. If you wish to stop receiving e-mails from Uptivo, please follow the “unsubscribe” instructions within each e-mail communication or disable emails from your Uptivo account. Uptivo will not provide or share any mailing lists to third parties for promotional purposes.

You have the right to have any of your information corrected or deleted either by doing it directly yourself or by sending a request to our Customer Care. If you want to have your information deleted, we will delete your user credentials and all information and data pertaining to you. After we’ve deleted your information, you can only use the service by creating a new user account.